Co-author of Shortcut Your Startup, Carter Reum, will address a few of the many issues surrounded with starting a business nowadays. In his book, Carter and co-author Courtney Reum discuss 10 Switchups, or what they view as ten ways of turning conventional business-building advice on its head and capitalizing on them. He also addresses changing trends that he is seeing in the landscape (e.g., consumers’ rising expectations, and the importance of branding) and their effects on entrepreneurs and their businesses.
Carter will explain better roadmap for expediting the processes of starting, growing, and exiting your business. He will get those entrepreneurial juices flowing!
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