During this podcast session, Dave will highlight the applied research mindset: how to think about what you need to learn from users and customers, and how to uncover it with just enough research. He will take a deep dive into developing ideas into prototypes, and learn how to run successful concept and prototype tests with real users.
Listeners will learn:
- The Applied mindset: how to think about learning for product development
- Research skills: how to interview users
- Research mechanics: how to run (concept, prototype) tests
Speaker: Dave Hora
Dave leads the User Research team at PlanGrid, a platform for construction field work collaboration. Previously he started the User Research program at Instacart, and has worked with small startups and large enterprises as a consulting UX designer and researcher. Dave’s focus is on smart, strategic learning: minimum viable research for maximum product impact.