Join Caitlin Roberson, Senior Director of Marketing at Layer to Learn How to Pitch Investors, Grow Teams & ‘Best-Friend’ Your Customers
Entrepreneurs don’t start companies because it’s good for anxiety. They do it because they believe in something, often for powerful & deeply personal reasons. Their vision inspires the best talent to swap golden handcuffs for startups no one’s heard of & VCs to invest millions in single ideas.
Then, VCs say no.
Star performers leave.
Such events often indicate entrepreneurs aren’t yet storytelling like the badasses they are.
This session helps entrepreneurs distill & integrate their personal ‘why’ into company branding, messaging, and positioning—and practice a proven storytelling framework that inspires humans wired for purpose, in ways that scale with the company.
This session is for:
- Pre-launch to launched (idea to prototype)
- Launch (product/service being used by customers)
- Growth (scaling customers, products/services and markets)
This session will cover:
- How to distill your personal purpose into 3 core company values, mission/vision statements, and a tagline
- How to design an ‘umbrella narrative’ that reflects the above (often called category creation)
- How to teach your team to consistently share the same inspired story
OUR SPEAKER | Caitlin Roberson
Caitlin Roberson is the Senior Director of Corporate Marketing for Layer.
Most recently, Caitlin was a partner on Andreessen Horowitz’s market development team. She ran a16z’s GTM events program, advised the portfolio, and helped define the Executive Briefing Center’s strategic narrative, which engages global C-Level decision makers.
Previously, Caitlin built Skyword’s west coast office/operations & B2B tech vertical via acquihire of her first content marketing agency, which served 25 SaaS clients and employed 15 contractors. As VP of Sales, West, she led storytelling workshops & brought critical perspectives to the Product Board. Before that, Caitlin served in Comms/PR/Exec Director roles at a nonprofit that trained doctors in 17 countries, one thousand educators, and helped 126M ppl gain insurance coverage for cochlear implants for the first time.
About the Whole Entrepreneur:
Based on our research and interaction with thousands of global entrepreneurs, the Nasdaq Entrepreneurial Center has identified seven essential founder attributes: Creativity, Vision, Independence, Organization, Communication, Self-Confidence, and Leadership. Our programming is rooted in this philosophy by providing individualized learning paths for founders focused on their abilities as a leader to create long-term, sustainable growth.