While many aspects of marketing have changed over the years, the single greatest change has occurred in the way people buy.

In this session, the best selling author John Jantsch will reveal how marketers need to think about the customer journey today, and demonstrate his innovative framework for developing the journey called The Marketing Hourglass™. John will teach us how to attract ideal clients, build trust, create great customer experiences, and generate referrals.

In particular, John will address the following topics:

• How to use content as the voice of strategy.
• How to use the Marketing HourglassTM for every product launch.
• How a better customer experience generates leads.

OUR SPECIAL GUEST

John Jantsch

Marketing Consultant & Author of Duct Tape Marketing

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business.

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