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Join Michael Margolis for a discussion on his new book, Story 10x: Turn the Impossible Into the Inevitable


Ideas don’t sell themselves. Similarly, the data doesn’t speak for itself. You have to get your story straight. Especially if you’re leading disruption or hyper growth. It’s easy if there’s shared agreement in the room. It’s a lot harder when you have a complex vision that challenges the status quo. Address the invisible forces of resistance. Overcome your message being lost in translation

Whether you’re trying to sell a vision, raise money, inspire the team, recruit top talent, or humanize the product roadmap — it all comes down to the narrative. Learn how to communicate disruption without putting people on the defensive. Michael Margolis is a leading storytelling expert and advisor to Facebook, Google, Uber, Hulu, and NASA. In this session, Michael will share insights from his latest book: Story 10x: Turn the Impossible Into the Inevitable, relevant to anyone building a tech-enabled future.

Attendees will learn:

  • Why all great leaders have to be great storytellers

  • The 90% Test: How to quickly get an audience on your side

  • 3-step narrative structure for any disruptive pitch/presentation


Michael Margolis is the CEO and founder of Storied, a strategic messaging firm specializing in the story of innovation and disruption. His latest book is Story 10x: Turn the Impossible Into the Inevitable. As a trusted advisor, Michael helps executives to demystify the complex and deliver on the promise of transformation. Michael partners with c-suite executives, along with heads of product, design, marketing, and sales. Since 2002, he’s advised clients across 34 industries and 15 countries. His work has been prominently featured in Fast Company, TIME, and Inc. magazines. The son of an inventor and artist, Michael grew up in Switzerland and Los Angeles. Michael is also the co-founder of Choco Libre, a secret society devoted to rare and exotic craft chocolate. Michael is left-handed, color blind, and eats more chocolate than the average human.

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