Join Laura Huang for a discussion on her book, Edge: Turning Adversity into Advantage
One of the hardest things a founder or entrepreneurial team must do is create a competitive advantage – an edge – for themselves and their venture. With an increasing number of working-age Americans starting new businesses, the start-up landscape is becoming even more saturated. Creating an edge becomes important – even vital – to the long-term success of the venture and team. From early stage ideation to building a team to resource acquisition, and finally go-to-market, entrepreneurs can find and create their edge by recognizing the role interpersonal dynamics and communication play in the process.
Attendees will learn:
The EDGE framework, which provides a perspective on how entrepreneurs can create their edge through their ability to: Enrich, Delight, Guide, and Exert Effort
Real-life EDGE stories, case studies about early-stage entrepreneurs, and academic research
Strategies to flip circumstances in your favor and create a founder’s edge
- Registration: 5:30pm
- Keynote: 6:00pm
- Networking: 7:00pm
- Event Ends: 7:30pm
OUR SPECIAL GUEST
Laura Huang is the MBA Class of 1954 Associate Professor of Business Administration at the Harvard Business School. Laura’s research examines interpersonal relationships and implicit bias in entrepreneurship and in the workplace. She is the creator of #FindYourEdge, an initiative dedicated to addressing inequality and disadvantage through personal empowerment.
Her award-winning research has been featured in the Financial Times, The Wall Street Journal, USA Today, Forbes, and Nature, and she was named one of the 40 Best Business School Professors Under the Age of 40 by Poets & Quants.
Previously, she held positions in investment banking, consulting, and management, for organizations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson.
Laura holds an MS and BSE in electrical engineering, both from Duke University, an MBA from INSEAD, and a PhD from the University of California, Irvine. Her first book is entitled Edge: Turning Adversity into Advantage. Learn more about the #FindYourEdge movement at: https://laurahuang.net.
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