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Learn how to take the bold yet intelligent risks that will help you thrive in business–and in life.

What empowers some people to respond effectively with creative breakthrough solutions while most of us cling instinctively to the safety of doing things the way we always have?

Through interviews with over one hundred innovators in business, health, education and activism, and leveraging decades of research into creativity and performance, author and digital marketing pioneer Jonah Sachs reveals a path to higher performance and creativity for anyone ready to step out of their comfort zone.

In his latest book, “Unsafe Thinking,” Sachs offers firsthand accounts from trailblazers who broke from the status quo including a Nobel Prize-winning doctor who nearly got himself thrown out medicine, a two-time NBA championship coach who brought joy back to his team by tuning down the focus on competition, a CEO who rebuilt her reputation and life from the ashes of one of the biggest flops in internet history, a Colombian mayor who started an incredibly successful career of political reform by mooning an angry crowd, and many more.

This session is for:

  • Pre-launch (idea to protoype)
  • Launch (product/service being used by customers)
  • Growth (scaling customers, products/services and markets)
  • Hyper Growth (growing your team and expertise at the same time as products/services and customers)
  • Legacy (long-term business sustainability, exit strategies)

This session will cover:

  • Why your area of deep expertise is often where you’ll find your biggest blind spots
  • Why anxiety can be fuel for creativity
  • When to trust intuition and when to challenge it
  • How collaborating only with those that share your values stunts your creativity
  • How to build an organization that embraces intelligent risk


  • 12:30PM – 12:45PM: Event Registration
  • 12:45PM – 1:30PM: Presentation
  • 1:30PM – 2:00PM: Audience Q&A

Spaces are limited and offered first-come, first-served. By registering you agree to our terms of use.*

OUR SPEAKER | Jonah Sachs

Jonah Sachs

Jonah Sachs is an author, speaker and viral marketing trailblazer whose pioneering new approaches to digital media were critical in bringing the ideals of social change—such as equity, empowerment, responsibility, transparency, and advocacy—to the forefront of business and popular culture. Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR. Sachs also pens a column for Fast Company, which named him one of today’s 50 most influential social innovators.

His latest book, “Unsafe Thinking: How to be Nimble and Bold When You Need it Most” launches on April 24 and is available for pre-order.

Connect with Jonah on Twitter: @JonahSachs


About the Whole Entrepreneur:

Based on our research and interaction with thousands of global entrepreneurs, the Nasdaq Entrepreneurial Center has identified seven essential founder attributes: Creativity, Vision, Independence, Organization, Communication, Self-Confidence, and Leadership. Our programming is rooted in this philosophy by providing individualized learning paths for founders focused on their abilities as a leader to create long-term, sustainable growth.

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