Columbia University lecturer, author, speaker, and marketing expert Kai D. Wright leads an interactive experience that pulls the audience into the branding Olympics. During the session, Kai will teach the five brand building secrets of fast-growing companies in Silicon Valley and beyond. This session is for founders, entrepreneurs, and leaders that want to help their business not only survive, but thrive in 2020. Combining the principles in communication, behavioral economics and branding, this session provides insights into how to create value for consumers & communities in an increasingly noisy world.

Don’t miss this opportunity to think through delivering brand value in a noisy world and in the face of so much uncertainty. It will also teach us to discover the importance of (and techniques for) connecting with customers and building communities at a time when budgets have frozen or shrunk for the foreseeable future.

Purchase Kai’s Book Here: https://amzn.to/2FAEay2

Key takeaways will include:

• Understanding the role of emotions & feelings in motivating action
• Identifying the five branding aspects that matter most to achieve resonance: lexicon triggers, audio cues, visual stimuli, experience drivers and cultural connections (LAVEC)
• Applying the LAVEC framework for a cohesive brand experience across the organization

OUR SPECIAL GUEST

Kai D. Wright

Author of “Follow the Feeling”

Purchase Kai’s Book Here: https://amzn.to/2FAEay2

Kai D. Wright helps busy executives, celebrities, and founders grow their brands by applying creativity strategically. He specializes in the convergence of communication, technology, digital, and culture.

Kai has been a scholar in practice at Columbia University, teaching two semesters annually. He also serves as a global consulting partner at Ogilvy.

His newest book, Follow the Feeling (Wiley, August 2019), reveals branding secrets based on research from 1,500 fast- growing companies from Alibaba to Zara. He has been named to 30 Under 30 list for Forbes and Adweek, in addition to receiving the highest honors from the Advertising Research Foundation.

Kai has a master’s degree in communication from Columbia University and a bachelor’s in economics from The University of Chicago. He resides in New York City.