Join Natalie Silverstein, VP of Brand, Marketing and Culture at Collectively to learn about the next evolution of influencer marketing.
This session is for:
- Launch (product/service being used by customers)
- Growth (scaling customers, products/services and markets)
- Hyper Growth (growing your team and expertise at the same time as products/services and customers)
- Legacy (long-term business sustainability, exit strategies)
This session will cover:
- How to craft the right influencer mix for a specific activation (i.e. to build buzz before a product launch) vs. an evergreen content strategy
- How to align your strategic goals to the right campaign analytics and ROI
- Influencer Marketing 2.0: What’s Next
– The rise of micro-influencers
– Why you should be integrating influencer strategy into your marketing mix
– Tactics to amplify influencer content with paid media
– GDPR and what it means for marketers
Spaces are limited and offered first-come, first-served. By registering you agree to our terms of use.*
OUR SPEAKER | Natalie Silverstein
For more than a decade, Natalie has built brands and developed marketing strategy across sectors—from startups to social enterprises to creative services agencies. She currently leads Brand, Marketing, and Culture at Collectively, an influencer marketing agency with offices in San Francisco and New York.
Before joining Collectively’s executive team, Natalie launched and led the marketing function at SYPartners, one of the most sought-after strategy and transformation consultancies in the world, with CEO clients at companies such as Starbucks, Facebook, Apple, Nike, and Target. She helped fuel the firm’s growth ahead of an acquisition by Hakuhodo DY’s kyu Collective, and was instrumental in the company’s continued momentum.
She’s an advisor and consultant to early-stage companies focused on driving positive change in the world, and has served as a mentor in the Nasdaq Entrepreneurial Center’s Milestone Makers program.
Recognized as one Fast Company’s 2018 Most Innovative Companies, Collectively are pioneers in the space with more than a decade of experience sharping their work. Since Collectively’s founding, they’ve partnered with 100+ consumer brands, and grown a community of more than 10,000 influencers across all social media platforms. Their work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. Their campaigns have also earned them awards from Digiday, Effie, Webby, and OMMA.
About the Whole Entrepreneur:
Based on our research and interaction with thousands of global entrepreneurs, the Nasdaq Entrepreneurial Center has identified seven essential founder attributes: Creativity, Vision, Independence, Organization, Communication, Self-Confidence, and Leadership. Our programming is rooted in this philosophy by providing individualized learning paths for founders focused on their abilities as a leader to create long-term, sustainable growth.
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