The TAM, SAM, and SOM often give founders the false belief that there is demand for their product when there is not. Financial modeling demonstrates your startup’s capacity to scale, not the size of the market. How many users do you need to be profitable? How many sales do you need to make in year 1? In this session we’ll create realistic revenue goals and timelines with a simple document that illustrates your business trajectory over the first 5 years. Prepare to talk confidently with investors about the returns they can expect and how you’re going to deliver.

You will Learn:

· How to size the market.

· How to justify your business model

· Enhanced, authentic confidence to ask for what you need.

· How to predict costs and revenue.

Each participant will receive a pro-forma spreadsheet that they can work from during the session and complete on their own.

This interactive session is designed for early stage entrepreneurs & founders asking:

• What are TAM, SAM, and SOM and do I need them in my pitch deck ? How should I think about market size?

• How should I decide the best business model? Should I be a subscription service? A one-time download? Should I sell online or in retail locations?

• I’m not a ‘math person.’ How can I predict our costs and revenue over the first five years so that I can justify my ask? Isn’t this all just made up?

• How do I show investors what I think we’re worth and why we’re a good investment for them?

OUR SPECIAL GUEST

Lauren M Taylor is managing partner and co-founder of Zero Gravity Agency, a product development and marketing consultancy for startups, as well as an investor with Pipeline Angels. She brings expertise in project management and product development to mission-driven startups of all sizes, with a focus on digital. Prior to starting Zero Gravity, Taylor managed education for BAVC, the tech sector coordinator for the City of San Francisco, where she was recognized by the Obama White House for excellence in education.