The COVID-19 crisis has challenged technology businesses in ways never anticipated. It also has highlighted all of the marketing aches and pains that could be ignored in the good times. The status quo is no longer an option. As we start to emerge from the immediate impact of the crisis, what marketing strategies should you focus on today to prepare for tomorrow?

We will cover the questions you have specific to your business and circumstances in addition to:

• Addressing COVID-19 : M&A strategy + revenue/profit
• Rethinking your budget: lessons, brand agility, cutting costs
• Pivoting with your customer: nurturing leads, social responsibility
• Preparing for the new normal: transition, flexibility, resilience

OUR SPECIAL GUEST

Christine Alemany

Christine Alemany is the founder and Chief Growth Advisor at Trailblaze Growth Advisors. As marketing executive with over 16 years of experience, she has reinvigorated brands, built demand generation programs and launched products for various startups and Fortune 500 companies including Dell, United Technologies and Citi.

In addition to her work at Trailbaze Growth Advisors, she also mentors and advises startups through Columbia Business School’s Entrepreneurial Sounding Board and the Columbia Summer Startup Track. She also teaches newly minted marketers as an adjunct professor at MCNY.

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