Guy Kawasaki, Silicon Valley-based author, investor, evangelist and startup guru, stopped by the Nasdaq Entrepreneurial Center earlier this month to deliver a keynote on The Art of the Start 2.0, an update to his almost legendary bestseller from 2004. He also sat down for a Q&A with the Center’s Author-in-Residence, Mark Coopersmith. (The full keynote is now available on our YouTube channel.)
In classic Kawasaki style, he offered ten highly quotable and memorable pieces of advice for entrepreneurs at every stage of the game. Here’s a look at five of them, and watch the FULL video for all ten:
1.) Ask simple questions
All great companies start with very simple questions. They look at the status quo and ask: Therefore, what? Isn’t that interesting? Is there a better way?
2.) Make an MVVVP
That is, what is your Minimum Viable Valuable Validating Product? Do you fundamentally believe your product has the potential to change the world and make a dent in the universe?
3.) Weave a MATT
In other words, outline your Milestones, Assumptions, Tests, and Tasks.
4.) Hire infected people
Ignore the irrelevant. Ask yourself, “Do they get it? Do they love what we do?” Don’t worry about someone having the perfect background.
5.) Seed the clouds
Sales fix everything — as long as you have cash and sales coming in, you’re still in the game. Let 100 flowers blossom (that means if you’re lucky, people will use your product who weren’t your target audience; always take the money and declare victory).
To dig deeper and see ALL ten tips from The Art of the Start 2.0, check out Guy Kawasaki’s full keynote at the Center on our YouTube:
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
The Nasdaq Entrepreneurial Center is a San Francisco-based non-profit that provides aspiring and current entrepreneurs with access to quality resources, including mentors, training, and networking.