How to Land Big Customer Deals and Make Smart Projections
10:00 to 01:00
San Francisco,

How to Land Big Customer Deals and Make Smart Projections


Asif Alam, Global Business Director, Thomson Reuters and Larry Kammerer, Partner, Moss Adams

Join us for a special two-part workshop on how to build a financially sound startup.

As a start-up founder, you need customers. First learn how to sell to big, enterprise customers, and develop lasting customer relationships. Then learn how to build a compelling financial plan to help attract investors.

Founders will learn from Asif Alam, Global Business Director, Thomson Reuters:

•         What you need to know about selling to big companies to build a sales plan

•         How to build strategic relationships with big companies

•         How to close deals with big companies

Founders will learn the following from Larry Kammerer, Partner, Moss Adams:

•         Step by step how to build and format for your financial projections with templates

•         Types of investors to target and what they’re looking for

•         How to present how much money your startup needs and why



Asif Alam

Global Business Director, Thomson Reuters

Asif Alam is the Global Business Director, Technology Sector at Thomson Reuters where he leads and drives strategic & commercial engagement with our technology partners across the portfolio of Thomson Reuters assets: Legal, Financial & Risk, Tax & Accounting and News. Previously Asif Alam was the Head of Enterprise Capabilities, Market Development at Thomson Reuters. In this role, Asif led the business development and business management of the firm’s Enterprise product line in Americas.

Asif began his career with Thomson Reuters in 2001, and served in several roles including Global Head of Machine Readable News, overseeing the strategy and financial success of news and social media products. He also worked as a Solutions Business Director, navigating and leading complex and large business development opportunities that required in-depth understanding of the entire Thomson Reuters assets. Prior to Thomson Reuters Asif worked at Japanese Bank as Head of Systems and Networks, and at AT&T as a Unix Administrator.

Larry Kammerer

Partner, Moss Adams

Larry has been practicing public accounting since 1985, focusing on venture-funded technology companies and high net worth individuals. He specializes in outsourced accounting and consulting for start-up companies and personal CFO services for individuals. He is a frequent speaker at entrepreneur-focused events on the topic of creating and growing start-up businesses and has been recognized by the American Institute of Certified Public Accountants as a pioneer in combining cloud-based technology with outsourced accounting services to transform the way companies and individuals solve their financial challenges.

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