Building Communities with User-Generated Content
12:30 to 02:00
San Francisco,

Join us for 

Building Communities with User-Generated Content

with Zoe Macfarlane

Get the low down on social selling, community engagement and how to employ user-generated content to drive trust and build brand.

Founders will learn:

  • Why authentic user generated content works

  • How to identify community connectors

  • How to keep your UGC on brand


Zoe Macfarlane

Zoe Macfarlane is JUCY USA’s VP Marketing and Business Development Manager and has over 14 years’ experience in the travel industry based in Asia, New Zealand and now the US. Formerly the global Head of Marketing for JUCY, Zoe relocated from JUCY’s Auckland HQ to the sunnier climes of Los Angeles to drive market growth, both domestically and internationally, and to steer new business initiatives. Zoe enjoys working for disruptive companies at expansion phase, employing her ability to spot niche opportunities for growth. 

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