17
Apr
B2C vs B2B Growth Marketing
05:00 to 07:00
San Francisco,
CA,
04-17-17

B2C vs. B2B Marketing–The Pros, Cons, and Everything You Need to Know About Enterprise Marketing

The marketing profession has been dominated by the consumer. Traditionally, great marketing is connected to consumer brands like Apple, Nike, and Budweiser–not SAP, Salesforce, or Palantir. But B2B is big business, and the role of marketing have never been more important.

Join Growth experts John Hurley and Lauren Vaccarello for an insightful evening as we compare and contrast each of the following topics and highlight the B2B side of the equation.

  • Buyers Journey

  • Funnel

  • Anatomy of a B2B Campaign (Channels, Content)

  • Metrics

  • Tech Stack

  • Roles

  • Q&A

5:00 – 5:30pm Registration + Networking
5:30 – 6:30pm John Hurley and Lauren Vaccarello present!
6:30 – 7:00pm Q+A




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