5 Startup Myths That Will Destroy Your Company with Brant Cooper
“Go Big or Go Home” isn’t right for every startup – so why is it the right strategy for yours? You’re not ready to IPO, but you’re ready to create value.
Stop faking it and focus on your customers.
In this talk, Brant Cooper breaks down hard truths and demystifies the essential path to sustainable growth for startups.
Brant Cooper is the CEO of Moves the Needle and author of the New York Times best seller The Lean Entrepreneur. He also serves as an advisor to entrepreneurs, accelerators and corporate innovation teams. With over a decade of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has been in leadership roles in notable startups such as: Tumbleweed, Timestamp, WildPackets, inCode, and more. His current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.