‘The Other F Word’ author Mark Coopersmith on redefining failure
“In some parts of the world, if you fail, you say, ‘What did I learn from that?’ You pick yourself up, and you move ahead. In other parts of the world, failure becomes one of those life-defining moments. It fundamentally changes your trajectory.”
Mark Coopersmith has launched, built, and led high-growth organizations ranging from startups to global enterprises. Today, he’s an entrepreneur, educator, advisor to executives, and co-author of the acclaimed book, “The Other ‘F’ Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work.”
“Let’s change the language [around failure],” says Coopersmith. “If we talk about [startups as] experiments, that changes the dynamic… Startups are real-time experiments, and experiments come with positive and negative outcomes.”
Coopersmith’s goal is “to turn failure from this regret that we brush under the rug and into a resource — which it is.”
He recently sat down with Nicola Corzine, Executive Director of the Nasdaq Entrepreneurial Center, to talk more about why failure is such an essential part of becoming a resilient and successful entrepreneur.
December 18, 2015