Get into an entrepreneurial state of mind, courtesy of Guy Kawasaki

Photo courtesy of Guy Kawasaki

When it comes to expressing what it means to be an entrepreneur in a pithy, insightful, and particularly memorable way, perhaps nobody is more quotable than Silicon Valley-based author, investor, evangelist, and startup guru Guy Kawasaki.

But Kawasaki is anything but all talk. He’s had a wildly productive career, which includes serving as Apple’s chief evangelist through the 1984 Macintosh launch; co-founding, leading, advising, and investing in a host of innovative companies; and authoring a dozen enduring books. Most recently, he published The Art of the Start 2.0, an update to his bestseller from 2004.

Kawasaki will be stopping by the Nasdaq Entrepreneurial Center on Tuesday, December 8th to discuss The Art of the Start 2.0 and all things entrepreneurial with our Author-in-Residence Mark Coopersmith. To get you into an entrepreneurial mindset before the event, we’ve compiled some of our favorite food for thought from Kawasaki. After all, as he famously said, “Entrepreneur is a state of mind, not a job title.”

“You should always be selling — not strategizing about selling. Don’t test, test, test — that’s a game for big companies. Don’t worry about being embarrassed. Don’t wait to develop the perfect product or service. Good enough is good enough. There will be plenty of time for refinement later. It’s not how great you start — it’s how great you end up.”
― The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“Ambitious failure, magnificent failure, is a very good thing.”
― The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”
― Enchantment: The Art of Changing Hearts, Minds, and Actions

“There are two kinds of people and organizations in the world: eaters and bakers. Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie. Eaters think that if they win, you lose, and if you win, they lose. Bakers think that everyone can win with a bigger pie.”
― Enchantment: The Art of Changing Hearts, Minds, and Actions

“The genesis of great companies is answering simple questions that change the world, not the desire to become rich.”
― The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance to ideas that might change it.”
― The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Get into an entrepreneurial state of mind with Guy Kawasaki at the Nasdaq Entrepreneurial Center on Tuesday, December 8th at 5pm. He’ll be discussing his latest book, The Art of the Start 2.0, and sitting down for an in-depth conversation with Mark Coopersmith, author of The Other ‘F’ Word and our current Author-in-Residence. We look forward to seeing you @theCenter.

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

The Nasdaq Entrepreneurial Center is a San Francisco-based non-profit that provides aspiring and current entrepreneurs with access to quality resources, including mentors, training, and networking.



December 3, 2015